I must confess myself as a rational guy. I do this as a defensive act against my friends, specially the economist ones, those who look me in a very particular way when I tell my career path in marketing and those who make a particular silent when they discover that I am very happy!...

But this is my story: I am always trying to rationalize everything, but in a lot of episodes of my life I have faced a lot of moments not explained at all. Those moments are dominated by emotions, just that.

I want to share a couple of videos as examples of those moments that I never explained myself the effect they produced on me...this is what I considered a WOW factor.

My kids

Soccer

Defining WOW

In the middle of the "Gatorade ritual", after a soccer game with work partners I decide to start my interviews, using a personal interview approach and starting with this question: "ok guys, what is a WOW brand for you?".

The first two quickly conclusions were: that was the first time they listened the expression, but after some little insistence, everybody understand it immediately and were able to tell some examples.

In this first video I will show the first ideas behind the definition of a WOW brand and some examples used to represent them.

In the next posts I will separate my post in two main chapters. The first chapter will contain those ideas that I think are main drivers (one idea per post) to get a WOW brand. And in the other, I will group those ideas that are more consequences of being a WOW brand.

In each post I will expand these main ideas with real examples...and just then, summarize everythink in a kind of a "WOW formula" of HOW TO GET A WOW.